A Day’s March – Jan Håfström
Lead creative for A Day’s March collaboration with renowned Swedish artist Jan Håfström. Direction include concept, clothing design, film, styling, imagery, retouch, editorial content.
We are happy to launch a collaboration with Jan Håfström, one of Sweden’s most renowned and internationally celebrated artists. Born in 1937, Håfström launched his career in the mid 60’s and drew inspiration from comic books such as The Phantom, Robinson Crusoe and Tarzan, all in the pop-art spirit. He has alternated between figurative and abstract painting, created films, sculptures and has also been active as a critic.
To a wider audience, he is perhaps best known for his works about Mr. Walker, the civil alias of the Phantom. In Stockholm, a seven-metre high statue of this character stands right next to the central station. He wears a hat and a checkered trench coat, which we have interpreted in a limited capsule collection. It includes our version of Walker’s trench coat, as well as t-shirts, hoodies, crewnecks and totes, all depicting Håfström’s famous interpretation of a skull.
