About
Rasmus Elfton
Creative Lead
Background: Photography, copywriting, art direction.
What I set out to do: Combine creativity, leadership and analysis to achieve brand and team success.
First and foremost – I’m a creative. I come from writing and photography, with a huge interest in popular culture. Creating inspiring imagery and storytelling is what keeps me up at night. In a good way. Working with a team and collaborators to create ideas and achieve a brand’s vision, is my preferred way of doing it.
My journey in digital marketing has taught me that the fusion of creativity with an understanding of data and consumer behaviour can truly set your team apart in today's competitive landscape.
Over the years, the digital landscape has evolved, becoming increasingly reliant on data-driven decision-making. My experience has equipped me with the ability to analyze results and take action by motivating and lead a team towards achieving a brand’s vision from both a creative and commercial point of view.
